Computers and marketing.

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Essay Database > Business & Economy > Marketing and Advertising
Businesses and particularly the marketing aspect of businesses, rely a great deal on the use of computers. Computers play a significant role ininventory control, processing and handling orders, communication between satellite companies in an organization, design and production of goods,manufacturing, product and market analysis, advertising, producing the company newsletter, and in some cases, complete control of company operations. In today's extremely competitive business environment businesses are searching for ways to improve profitability and to …

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…customers. The successful business and marketing approach utilizes everything possible to insure that the choice the customer makes is to choose their product or service. Computer technology is by far the most important and impressive means by which to insure a company's success. Computers play a significant role in every aspect of a company's survival, from product design and manufacturing, creating client databases, inventory control , market analysis, advertising and sales, and even total company operations.