Complex Organization

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Known as the largest and best-known global foodservice retailer, McDonald's has about 28,000 restaurants in 121 countries. With their huge daily earnings, McDonald's serves less than 1% of the world's population. Being a market leader in this area, their outstanding brand recognition, experienced management, high-quality food, site development expertise, advanced operational systems and unique global infrastructure enabled McDonald's to capitalize on global opportunities. With their efforts to increase market share, profitability and customer satisfaction, McDonald's have produced high …

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