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During one point or another throughout a person's life they play the role of consumer. Playing the role of a consumer appears easy however; a careful consumer considers every possibility the items they plan to purchase offer. For example, when deciding between apples and oranges consumers compare their similarities and differences; how they look, how they feel, and how they taste. When consumers see apples and oranges, they take color, size, shape, and texture into …

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showed last 75 words of 348 total
…of juice produced by the apple; limited, while the orange; abundant, plays an important role in the satisfaction of the consumers' taste. Although similarities and differences exist in apples and oranges, one gains a better understanding of the fruits. After considering every possibility of the fruits: how they look, how they feel, and how they taste, consumers then decide which fruit best satisfies their needs, which leads to the purchase of one or the other.