Campbell Soup

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Management Dale Morrison made several significant changes in the revitalization of Campbell Soup's aggressive mentality. The company went through a period of slow gains. He and the Campbell Soup staff made the correct changes needed to increase interest in the company once again. The strategies used by Morrison were very affective and many are still in use. Much of the company's success today is based on the decisions he made early in his period at …

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…the differentiation strategy in numerous ways such as establishing more kid- friendly packaging. A differentiation strategy was also used in the past year in France to launch a new resealable bottle. Both the corporate and business strategies have been proven very affective for Campbell Soup. Many of Morrison's strategies are still in use within the company today. He was a very valuable executive that left a tremendous impression on Campbell Soup for years to come.