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Introduction Now that we have looked at the Cadillac Escaladeís environment and target markets, lets look at the marketing mix to show what cadillac does to influence the demand of the Escalade. VI. Product A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. A product that is broadly defined includes physical objects and services. A. Product Classification A consumer …

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…product to perform its functions; itís the productís overall durability, reliability, percision, ease of operation and repair, and other valued attributes. In the early 80ís, Cadillac was plagued by poor quality and reliability (6). Since then Cadillac has dedicated themselves to producing vehicles with high quality and reliability along with dependability. 2. The Cadillac Escalade offers a wide selection of product features. The Cadillac Escalade comes with many standards and individually available options. (see appendix ).