Briggs & Straton

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Case Summary Briggs & Stratton designs, manufactures, markets, and services products. The products are sold as components to original equipment manufacturers in approximately 85 countries. The company originated in 1909, by Steve Briggs and Harry Stratton, their goal was to produce a six cylinder two-cycle engine. The two-cycle engine was too expensive to mass-produce, therefore the partners changed their focus. Briggs & Stratton began designing and producing electrical parts for automobiles, which included switches, starters, and regulators. After some …

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