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One might say that the business world is moving at a fast pace, a pace that is almost impossible to keep up with. This could be the result of the almighty Internet and the world of technology. In todayís society, technology has revolutionized how we as consumers make decisions and procedures regarding the process of consumption. The Internet has made many vast improvements within our culture, both online and off, which is allowing the …

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…is really only one suitable solution out there. Amazon.comís benefits and system of conducting business is almost untouchable. With the lowest prices in the industry, the largest selection, and the most brand recognition (52%), why would the average consumer gamble with the competition? All of the online booksellers stand to make impressive profits being that this industry is still growing; therefore, investments into these companies could very well be the investment of a lifetime.