Be Aware of the Claims

View Paper
ESSAY DETAILS Words: 836
Pages: 3
(approximately 235 words/page)

Essay Database > Literature > English
Be Aware of the Claims Without even realizing it, ordinary people are influenced by the media’s advertisement everyday. Advertisers have different approaches of persuading individuals to buy their product. “The Language of Advertising Claims,” by Jeffrey Schrank, lists ten different types of claims that advertisers use to give their product a false impression of supremacy. To convince consumers of the product’s superiority, Rembrandt’s Toothpaste advertisement bombards them with claims such as the …

showed first 75 words of 836 total
Sign up for EssayTask and enjoy a huge collection of student essays, term papers and research papers. Improve your grade with our unique database!
showed last 75 words of 836 total
…decades ago and continues to be a growing industry. It is hard to grasp the concept of the powerful influence of a simple advertisement. People are fooled everyday through television, billboards, the radio, magazines, and the internet. Claims are just one of the many techniques of advertising. Gaining knowledge of these claims will enable a consumer to think twice before actually buying the product. Use intelligence and common sense and be aware of the claims!