Picture a bank without any branches, tellers, rows of desks, racks of brochures, no automated teller machines outside. Picture, in fact, a virtual bank, one that for the customer exists only in his or her office or home, as images on a computer screen. US financial institutions are moving towards "virtual banking." This strategy is about making bank products and services available to customers any time and any place they want them. As
showed first 75 words of 626 total
showed last 75 words of 626 total
educated, professional, affluent. These new customers will save banks money because they will visit branches less frequently and will switch from paper to electronic transactions. More importantly, by developing internal expertise today, banks can position themselves to react quickly to competitive moves and consumer trends as the financial services industry evolves. These banks will see the benefits of early players and they will enjoy the public relations boost that comes from being a market leader.