Analysis of Corona's marketing campaign and how it varies from one media to another. Writen for University of Phoenix MKT 421.

View Paper
Pages: 3
(approximately 235 words/page)

Essay Database > Business & Economy > Marketing and Advertising
Week Four Individual Assignment: Promotional Mix Company: Corona Product: Corona Extra Methods analyzed: Print, Television, Internet ·<Tab/>Print ad: o<Tab/>Magazine ad showing two bottles of Corona sitting on a tropical beach. One bottle is full, and has the tag line, "high tide," while the other is empty and has the tag line, "low tide." o<Tab/>Promotional message …

showed first 75 words of 718 total
Sign up for EssayTask and enjoy a huge collection of student essays, term papers and research papers. Improve your grade with our unique database!
showed last 75 words of 718 total
…Tab/><Tab/><Tab/><Tab/><Tab/><Tab/><Tab/><Tab/>Overall, Corona's marketing campaign flows very well from one medium to the next; the theme and message are always the same: get out of the ordinary, harried everyday life, to a tropical beach that's relaxed and inviting.