Modern advertising really began in the middle of the century. World War II had taught Americans plenty about propaganda and new technologies had erupted, offering both increased production and more ways to propagate a media message. They combined to create the modern ad. In addition to stating the facts somewhere in the fine print, advertisers began to lace their ads with ideas designed to appeal to the senses of the reader, as well as the
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rebel again. The greatest difference between the advertising of the 1890s and the 1990s is that instead of buying underwear, one buys the feeling of being cool.
Frank, Thomas. The Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Consumerism. Chicago: University Of Chicago Press, 1998.
Sears & Roebuck. Sears And Roebuck Catalog. Chicago, IL: Sears & Roebuck, 1879.
Starr, Tama and Hayman, Edward. Signs And Wonders: The Spectacular Marketing Of America. New York: Doubleday, 1998.