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Description The advertisement that I chose to analyze in this paper was found in the October 29th issue of Sports Illustrated. The advertisement is for the new Pioneer Plasma Television. It shows a couple sitting together on the floor watching a movie on the Pioneer television that is hanging on the wall like picture. On the opposite page there is a quote that says, “No waiting in line. No soggy popcorn. No sitting behind some …

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…some of the audience might have had a bad experience with Pioneer in the past and do not pay the message any attention. Also because this advertisement is printed in a magazine and not a television commercial, many people might only see it once and not repeatedly, which is very important in persuasion. I believe this advertisement is a very successful one and doesn’t fall short in any aspects of the Elaboration Likelihood Model.