A comparison between coke and pepsi in foreign markets

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Introduction The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new "hot spots." Both Coca-Cola and Pepsi are forming joint bottling ventures in these nations and in other areas where they …

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…and my sister. Each of them felt that Coke did a better job of creating a relationship with them. They felt that Pepsi was trying to sell them people rather than a product. With everything in consideration, I feel that Coke has built the better relationship with their customers by building a easy to navigate website, using a friendly approach, and providing all the information a customer would need in all of the right places.