Background of Partnership for a Drug-Free America
In the 1980s, at a time when cocaine use was booming in the United States, the American Association of Advertising Agencies donated money to help form an organization with one goal: to reduce the demand of drug use through media communication. In 1986, the Partnership for a Drug-Free America was born.
Partnership for a Drug-Free America is a “private, non-profit, non-partisan coalition of professionals from the communications industry”(Partnership
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11. “Statement of Richard Bonnette, President and CEO of Partnership for a Drug-Free America, on results of National Household Survey on Drug Abuse.” PDFA Press Release. (1999, August 18). Available at Infotrac Searchbank.
12. Teinowitz, I. (1999, July 12). “Study proclaims positive effects for anti-drug ads.” Advertising Age, p4. Available at Infotrac Searchbank.
13. “White House Czar teams up with Spider-Man and young people to reach youth with anti-drug messages for school year.” (1995, August 31). Press Release Available at www.mediacampaign.org.