The internet has revolutionized the business world today and will alter the business world of tomorrow. It has transformed the way consumers and businesses sell and buy product and services. It has created many different types of distribution channels to businesses and their competitors. Businesses now have to perform an accurate and precise research for a better understand of the purchasing process of its customers and to evaluate the market performance. Businesses have used the …
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showed last 75 words of 995 total
…of mail, fax and web-based survey methods. International Journal of Market Research, 43(4), 441-452. Efraim Turban, David King, Jae Lee, Merrill Warkentin, and H. Michael Chung. E-BUSINESS - Principle and Practice. Pearson Custom Publishing, 2002. Ilieva, J., Baron, S., & Healey, N. M. (2002, Third Quarter). Online surveys in marketing research: Pros and cons. International Journal of Market Research, 44(3), 361-376. Aaron, J. E. The Little, Brown Compact Handbook. 3rd ed. [UOP Custom Edition]. Needham Heights, MA: Pearson/Longman, 1999.